Established post-pandemic by two friends, the founders of Wicklow-based Be Kind discovered the beauty and serenity of the Wicklow mountains that were on their doorstep throughout the lockdowns. Falling in love with the beautiful surroundings and historical sites while connecting with Wicklow's deep-rooted spirituality, they found peace and joy. 

In parallel, they were going on an inner and outer spiritual journey. They stumbled across some natural hand-rolled blends from India and developed a strong connection. A range of incense inspired by Wicklow evolved. Passionate about Incense, meditation, yoga, & hiking, this is a Wellness brand with kindness at its core.